Communications and Marketing
As we begin to settle in a new year, communicating in a creative and a succinct way is one of my new year's resolutions. On Monday, March 4, join my team and me from Loyalist College for a free hands-on workshop about Infogram for not-for-profits. Learn how this software can design charts, reports and even resumes … Continue reading Sign up for an Infogram workshop
As we begin to end the year, it’s important to make time to reflect about the last several months and how we can improve for the next year. I notice mental health was a popular topic in my PR program. If we are unable to manage our mental health, we will ultimately be unable to … Continue reading Three ways I manage stress while in the PR industry
On Thursday, November 15, 2018, Loyalist College staff, faculty, and students came together to participate in games, a pop-up thrift shop, and raffles to support United Way of Prince Edward-Hastings (UWPEH). The event was a success and we raised over $2,800, exceeding our campaign goal of $2,000! By holding various events around campus like the … Continue reading Loyalist PR Reaches United Way Goal
Over the last few weeks, I have had the luxury of connecting with Devon Taylor, a humble and intelligent mentor, to help guide me in my professional career. We have been emailing each other and getting to know more about our past education and professional experiences. Profiling her for an upcoming assignment for the PR … Continue reading A cup of coffee with Devon Taylor
A few years ago, I ran the social media for a safe drinking campaign at a university and used Hootsuite to schedule my Twitter and Facebook posts. I was also using this popular tool to follow what people were talking about regarding drinking, the school and our campaigns. I interacted with students, shared content that … Continue reading Social Listening
One in nine households struggles to get food on the table, but can you tell who’s in need? This holiday season, students from the Loyalist College Post-Graduate Public Relations and Event Management program are gearing up to combat hunger, poverty, and homelessness in the local community by raising money for United Way of Prince Edward-Hastings. … Continue reading Gear Up For United Way
From premium beer to corporate communications, I learned marketing and PR is a necessity in any business. Located in the heart of Toronto on a Thursday morning, I visited Steam Whistle and Maple Leaf Sports and Entertainment Ltd (MLSE) on October 4, 2018. Starting the day with getting a fun and interesting Steam Whistle tour … Continue reading Toronto: a day of marketing beer and sports PR
When I left Ottawa and moved to the beautiful Bay of Quinte region to be with my partner, I was skeptical about the opportunities available for communications professionals. I thought small city, small opportunities, right? On Monday, October 1, 2018, students from the Public Relations and Event Management program from Loyalist College participated in a … Continue reading Bay of Quinte Region: innovation and a place for opportunity
The importance of grammar and spelling According to a recent study by Plenty of Fish, 58 per cent of people say bad grammar is a deal-breaker. Whether you are writing your dating profile, soliciting donors for your local hospital, or putting your greatest’s skills into words on a resume, grammar and spelling is a key … Continue reading The importance of grammar and spelling
It's Monday 7:00 AM, and as you begin to welcome the morning, you check the emails you received over your nightly slumber. There are four new emails from various brands. It's Monday 10:00 AM, and you receive a new email from a colleague over your desktop. It is only 10:28 AM, and you receive another … Continue reading Tips to Optimize Email Sender Profile