A few years ago, I ran the social media for a safe drinking campaign at a university and used Hootsuite to schedule my Twitter and Facebook posts. I was also using this popular tool to follow what people were talking about regarding drinking, the school and our campaigns. I interacted with students, shared content that … Continue reading Social Listening
One in nine households struggles to get food on the table, but can you tell who’s in need? This holiday season, students from the Loyalist College Post-Graduate Public Relations and Event Management program are gearing up to combat hunger, poverty, and homelessness in the local community by raising money for United Way of Prince Edward-Hastings. … Continue reading Gear Up For United Way
When I left Ottawa and moved to the beautiful Bay of Quinte region to be with my partner, I was skeptical about the opportunities available for communications professionals. I thought small city, small opportunities, right? On Monday, October 1, 2018, students from the Public Relations and Event Management program from Loyalist College participated in a … Continue reading Bay of Quinte Region: innovation and a place for opportunity
The importance of grammar and spelling According to a recent study by Plenty of Fish, 58 per cent of people say bad grammar is a deal-breaker. Whether you are writing your dating profile, soliciting donors for your local hospital, or putting your greatest’s skills into words on a resume, grammar and spelling is a key … Continue reading The importance of grammar and spelling
Let’s work together I recently created a brief video to highlighted what I can do for your business. I am currently taking requests for freelance work. If your small business is: struggling to build meaningful relationships online, need someone to write copy for your various communication pieces, or want to leverage digital marketing strategies then I'm your … Continue reading Let’s work together
In this month’s Think with Google, Sara Kleinberg, Google’s Head of Ads Research and Insights, emphasized the growing trend of online reviews among consumers. With a prominence in YouTube reviews, buyers are taking control of their product purchase by researching it before opening their wallets.