Communications Lead for Carleton University Student Experience Office and Office of Student Affairs

 

 

OVERVIEW

The Student Experience Office (SEO) and Office of Student Affairs at Carleton University ensures that new students make a successful transition to university life by preparing them to achieve personal and academic goals through co-curricular opportunities, events, and support programs.

My Role as a Communications Lead

As the Digital Communications Lead, I acted as the website coordinator and lead 3 students on a number of multichannel marketing programs across the university. My days at Carleton were spent acting as a liaison with campus departments and stakeholders to drive consistent and organized communication on the website and media platforms such as social media, brochures, posters, and e-mail marketing.

General Accomplishments

Provided presentations on topics of:

• Fall Orientation: Digital Safety to 200+ students
• Fall Orientation: Alcohol and Drug Awareness to 500+ students
• Peer Helper Professional Workshop: Networking Strategies to 12 students

Campaigns

I utilized print posters, TV advertisements, brochures, social media, email, in person announcements, and our website to promote the office programs and events. Below were some of the examples I managed:

• Summer Orientation
• Ride for Less (fall 2016 and winter 2017)
• Campus Activity Board
• Fall Orientation and Walk Off The Earth
• SOAR and Arlene Dickinson as the keynote speaker ( campaign example below)
• The Mentorship Program
• Alternative Spring Break recruitment
• See Mother Mother Live Contest
• Ottawa Senators tickets
• The SEO Present: Arkells
• Summer Orientation Hiring campaign

Emails

• Write weekly email updates about office events and announcements for 20,000+ students.
• Run Summer Orientation and Fall Orientation engagement emails to connect with new students attending Carleton in the fall.

Website and Analytics

I utilized the website as the ecosystem for all websites and programs and provided bi-weekly Google analytics for the Carleton.ca/seo website. On a weekly basis, I managed and updated the following websites:

• http://www.carleton.ca/seo
• http://www.carleton.ca/studentaffairs
• http://www.carleton.ca/cab
• http://www.carleton.ca/mentoring
• http://www.carleton.ca/cudontknow

Accomplishments for the Student Experience Office website (carleton.ca/seo)

I increased:

• Time spent on page by 17%.
• Website visitors by 15%.
• Sessions via social media by 16%.

Social Media

I managed the Facebook, Twitter, and Instagram accounts.

Accomplishments

• Increased Facebook followers by 27%.
• Increase Twitter followers by 26%.
• I opened the new Instagram account to further connect and foster relationships with students.

Social Media Examples

Key campaign:  #CUSOAR!

Goal: Get Carleton University talking about SOAR, the Student Leadership Conference.

Timeline: September 2016 – January 2017

Strategy: Working with all members planning the conference, we developed a promotional timeline for media releases, social media, posters, brochures, buttons and TV ads.

Results: The conference was sold-out and “#CUSOAR” was trending in Ottawa on Twitter throughout event.

SOAR Media