THE CANADIAN REAL ESTATE ASSOCIATION

The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry trade Associations. Membership includes more than 100,000 real estate brokers, agents and salespeople, working through 100 real estate Boards and Associations across Canada.

My Role

I manage multiple marketing campaigns for different user and member segments for our B2B and B2C products and services. General duties include:

  • Assist with writing and designing product marketing emails and notices to REALTORS® and Brokers across Canada and the U.S.
  • Develop campaign briefs, proposals, and track and analyze campaign data to create reports and progress.
  • Write rich and valuable content for a variety of platforms such as emails, websites, and promotion documents.
  • Manage and maintain accurate and complete product information on REALTOR Link®, CREA’s intranet.
  • Issue ad buys and maintain accurate records of allocation and spending.

Accomplishments

  • Researched and wrote 20 + city descriptions for REALTOR.ca.
  • Wrote and launched the CREA Global monthly email, Global View.
  • Increased 2 Minutes to Win it contest participation by over 200% from 2016.

Samples of writing

REALTOR.ca city descriptions